Welcome to Squishy Play – where creativity is soft, colourful, and endless.

We’re a passionate Australian small business on a mission to spark imagination through sensory play. At Squishy Play, we create ultra-soft, long-lasting playdough designed for children aged 3 and up — perfect for classrooms, playrooms, and party tables alike.

Handmade with Care

Every batch of Squishy Play is lovingly handmade in Australia using food-grade ingredients. We carefully test each product to ensure it’s:

• Incredibly soft and smooth
• Non-toxic and completely safe for kids
• Resilient – can stay uncovered for 12+ hours without drying out
• Long-lasting – with a shelf life of 6+ months

Our playdough is made for real, hands-on play — the kind that’s imaginative, a little messy, and full of sensory learning.

Our Mission

At Squishy Play, we believe in the magic of childhood. Our mission is to encourage creativity, connection, and calm through the power of play.

We know that some of the best learning happens away from screens — when little hands are busy exploring, creating, and imagining. That’s why we’re committed to making playdough that not only feels amazing but is also durable enough to last through real-life play.

Supporting Local

Based in Sydney, NSW, we proudly support local families, educators, and suppliers. Every order is handmade, carefully packed, and sent with love — from our studio to your space.